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Prof. Dr. Carolin Plewa

Prof. Dr. Carolin Plewa
Adjunct Scientific Fellow

Professor in Marketing, University of Adelaide, Australia

http://www.ecic.adelaide.edu.au/


+49 (0) 251 83-65594


Selected publications relating to the topic of Science Marketing

Forthcoming publications (1)


Kliewe, Thorsten; Plewa, Carolin; Davey, Todd; Kesting, Tobias (2015): University-Business Cooperation: Individuals and organisations at the interface, International Journal of Technology Management (Type: Journal special issue)

Publications (17)


Books (3)



Plewa, Carolin (2010): Key Drivers of University-Industry Relationships and the impact of organisational cultural difference, Saarbrucken.

Plewa, Carolin (2010): Key Drivers of University-Industry Relationships: and the impact of organisational culture difference, VDM Verlag Dr. Müller

Baaken, Thomas; Plewa, Carolin (2007): Key Success Factors for Research Institutions in Research Commercialization and Industry Linkages: Outcomes of a German/Australian Cooperative Project. In: Sherif, M. H./ Khalil, T. M. (Eds.): Management of Technology. New Directions in Technology Management, The Netherlands, pp.75-89.


Journal papers (7)



Plewa, Carolin; Rampersad, Giselle; Johnson, Claire Rebecca; Baaken, Thomas; MacPherson, Greg; Korff, Nisha (2013): The Evolution of University-Industry Linkages ­ A Framework, in: Journal of Engineering and Technology Management, 30(1), pp. 21-44.

Plewa, Carolin; Korff, Nisha; Baaken, Thomas; MacPherson, Greg (2013): University-Industry Linkage Evolution: An Empirical Investigation of Relational Success Factors, in: R&D Management (RDM), 43(4), pp. 365-380.

Davey, Todd; Plewa, Carolin; Struwig, Mimie (2011): Entrepreneurship perceptions and career intentions of international students. In: Education + Training, 53(5), pp. 335-352.

Plewa, Carolin; Quester, Pascale; Baaken, Thomas (2006): Organisational Culture Differences and Market Orientation: An Exploratory Study of Barriers to University-Industry Relationships. In: International Journal of Technology Transfer and Commercialisation, 5(6), pp. 373-389.

Plewa, Carolin; Quester, Pascale (2006): Satisfaction with University-Industry Relationships: The Impact of Commitment, Trust and Championship. In: International Journal of Technology Transfer and Commercialisation, 5(1/2), pp. 79-101.

Von Hagen, Friederike; Hölscher, Volker; Plewa, Carolin; Baaken, Thomas (2006): International research customer satisfaction surveys and research provider surveys. In: International Journal of Technology Intelligence and Planning, (Eds.): Baaken Thomas / Sugasawa Yoshio; 2(2), pp. 210 - 224

Plewa, Carolin, Quester, Pascale; Baaken, Thomas (2005): Relationship Marketing and University-Industry Linkages: A conceptual framework. In: Marketing Theory, 5 (4), pp. 431-454.


Book chapters (2)



Davey, Todd; Plewa, Carolin; Galan-Muros, Victoria (2014): University-Business Cooperation Outcomes and Impacts – A European Perspective, In Kliewe T., Kesting, T., (2014), Moderne Konzepte des organisationalen Marketing / Modern Concepts of Organisational Marketing, Springer Gabler.

Davey, Todd; Plewa, Carolin; Galan-Muros, Victoria; (2014): University-Business Cooperation outcomes and impacts - A European Perspective. In: Modern concepts of Organisational Marketing. Springer Gabler, Wiesbaden


Conference papers (5)



Davey, Todd; Plewa, Carolin; Kliewe, Thorsten (2009): Attitudes to Entrepreneurship: What do 1st Year Business Students think? Areas of focus and improvement for universities in promoting and supporting student entrepreneurship, Proceedings der 6. Internationalen Konferenz AGSE Entrepreneurship Research Exchange, February 3-6, 2009, Adelaide, Australia, pp. 1267-1282.

Plewa, Carolin (2007): The Australian Best Practices in Science Marketing. In: AMSTAC (Eds.): Innovative Management of Technology Transfer, Beijing, China, pp. 177-186.

Plewa, Carolin; Quester, Pascale (2005): The Effect of A University's Market Orientation On The Industry Partner 's Relationship Perception and Satisfaction, Proceeding of 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, October 25-26, 2005, Tokyo, Japan, pp. 417-441.

Von Hagen, Friederike; Baaken, Thomas; Hölscher, Volker; Plewa, Carolin (2005): International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys (Germany and Europe), Proceeding of 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation, October 25-26, 2005, Tokyo, Japan, pp. 384-394.

Baaken, Thomas; Plewa, Carolin (2004): Key Success Factors in Research Commercialization. In: Hosni, Y. A.; Smith, R.; Khalil, T. (Eds.): Proceedings of IAMOT 2004, 13th International Conference on Management of Technology, April 3-7, 2004, Washington DC, USA.

Presentations (20)

Plewa, Carolin; Korff, Nisha; Baaken, Thomas; Macpherson, Gregory (2012): Interrelationships between Dynamic Success Factors in University-Industry Linkages, at the 11th International Conference on Science-to-Business Marketing and 5th FinPin Conference "Entrepreneurial Universities", Münster, Germany.

Plewa, Carolin (2007): The Australian Best Practices in Science Marketing, "China-EU Conference on Innovative Management of Technology Transfer" by AMSTAC (Association of the Management of Scientific and Technical Achievement of China), TII and Science Marketing Research Centre, 26.-28. September 2007, Beijing, China.

Baaken, Thomas; von Hagen; Friederike; Plewa, Carolin (2006): Performance by Markets - A new Way of Successful Research Commercialisation by Getting Research Closer to Markets, 2nd Workshop on the process of reform of University systems and sustainable economic competitiveness, Fondazione Giorgio on 04.-06. May 2006, Venice, Italy.

von Hagen, Friederike; Baaken, Thomas; Hölscher, Volker; Plewa, Carolin (2005): International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys(Germany and Europe), 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation and 1st International Conference/Workshop on Business, Technology and Competitive Intelligence, Tokyo,, Japan.

Quester, Pascale; Plewa, Carolin (2005): The Effect of A University's Market Orientation On The Industry Partner's Relationship Perception and Satisfaction, 5th International Conference on Science-to-Business Marketing and Successful Research Commercialisation and 1st International Conference/Workshop on Business, Technology and Competitive Intelligence, Tokyo, Japan.

Baaken, Thomas; von Hagen, Friederike; Hölscher, Volker; Plewa, Carolin (2005): International Customer Satisfactory Surveys (Germany and Australia) and Research Provider Surveys(Germany and Europe), 4th International Conference/Workshop on Science-to-Business Marketing and Successful Research Commercialisation, 18.-19. October 2005, Pretoria,, South Africa.

Baaken, Thomas; Plewa, Carolin; Quester, Pascale (2005): Science Marketing: Best Practice, Research Agenda and a Conceptual Framework, 12th Biennial World Marketing Congress, 06.-09. July 2005, Münster, Germany.

Plewa, Carolin; Quester, Pascale (2004): 'Champions' and University-Industry Relationships, 12th International Colloquium on Relationship Marketing on 04.-06. December 2004 in, Hamilton, New Zealand.

Baaken, Thomas; von Hagen, Friederike; Plewa, Carolin (2004): A Study of Research Customers: Overall Satisfaction and Recommendations for Improvements, Australian & New Zealand Marketing Academy Conference on 29. November - 01. December 2004 in, Wellington, New Zealand.

Plewa, Carolin; Quester, Pascale; Baaken, Thomas (2004): Marketing Orientation in University-Industry Linkages, Australian & New Zealand Marketing Academy Conference 29. November - 01. December 2004 in, Wellington, New Zealand.

Plewa, Carolin (2004): Marketing komplexer Dienstleistungen und Produkte am Beispiel der Forschung, , Münster, Germany.

Plewa, Carolin (2004): Characteristics and Key Success Factors of University-Industry Linkages: a relationship perspective, 3rd Conference on Science-to-Business Marketing and successful Research Commercialisation, Brussels, Belgium.

Plewa, Carolin (2004): Characteristics and Key Success Factors of University-Industry Linkages: a relationship perspective, 2nd Conference on Science-to-Business Marketing and successful Research Commercialisation, Münster, Germany.

Plewa, Carolin; Quester, Pascale (2004): Modelling Successful Innovation-Oriented University-Industry Relationships, 5th International CINet Conference on 22.-25. September 2004 in, Sydney, Australia.

Plewa, Carolin (2004): Science-to-Business Marketing, Workshop: Die erfolgreiche Vermarktung von Forschung, Fachhochschule Köln, Cologne, Germany.

Plewa, Carolin; Quester, Pascale (2004): Organisational Culture Difference and University-Industry Relationships: An exploratory study, Marketing Science Conference, Rotterdam, Netherlands.

Plewa, Carolin (2004): Science to Business Marketing, Guest Lecture Fachhochschule Münster, Münster, Germany.

Baaken, Thomas; Plewa, Carolin (2004): Key Success Factors in Research Commercialization, Conference "International Association of Management of Technologies" (IAMOT 2004), 03.-07. April 2004, Washington D.C, United States.

Plewa, Carolin (2003): Characteristics and Key Success Factors of University-Industry Linkages: A Relationship Perspective, Science Marketing: A Talkfest on Successful Research Commercialisation New and Inspiring Aspects from Australia and Europe, Adelaide, Australia.

von Hagen, Friederike; Plewa, Carolin (2003): Survey of Research Clients in South Australia, Science Marketing: A Talkfest on Successful Research Commercialisation New and Inspiring Aspects from Australia and Europe, Adelaide, Australia.

Contact


For more information, please contact:


Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences


+49 (0) 251 83-65690
Email


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