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June 24, 2018
Cross-disciplinary and international teams create the future city of Matosinhos, Portugal

June 24, 2018
UIIN conference in London brings over 500 passionate delegates together

Dr. Christian Junker, Dipl. Betriebswirt (FH)

Dr. Christian Junker, Dipl. Betriebswirt (FH)
Director for Business Engagement

+49 (0) 251 83-65599

Short bio

Dr. Christian Junker joined the Science-to-Business Marketing Research Centre as research associate in October 2010. He graduated in business administration at the University of Applied Sciences, Münster. After this he started his career at Capgemini Consulting. Then he performed in international consultancy projects with UNITY AG for five years. Key topics were future foresight studies and strategic planning in different industries such as chemistry, FMCG or retail. In 2014, Dr. Junker completed his doctoral dissertation about company networks and innovation.

Today he is partner in the EBM consultants network (www.ebm-consultants.com) for evidence based strategic management in parallel to his research projects. The consultancy derives strategic advice from data analysis within companies (e.g. shopping carts or sales) and from the market. Accordingly, Dr. Junker is teaching in several marketing lectures and student practice projects with companies.

As the project manager of our largest research project “Managing Disruptive Change”, he researches in the forecast of successful disruptive innovation and its implications on established business models. Presently the Internet of Things offers a variety of potentially disruptive threats and opportunities for retail. “Managing Disruptive Change” considers the threats for local SMEs supporting their E-business as well as the chances for big players through new technologies.


Schmidt, A. & Junker, C. (2017). Fashion Retail Business Models in Disruption. International Research Journal of Textile and Apparel, 10 (2), submitted.

Schmidt, A., Petzold, N. & Junker, C. (2016). Partnering in Times of Disruptive Change. Presented at the International Conference on Studies in Humanities and Social Sciences: Paris.

Becker, J. et al. (2016). Cooperation Experience (Projektbricht BMBF).

Schmidt, A. & Junker, C. (2016). The role of science in disruptive innovation. In: University-Industry Interaction Network (Eds.), Academic Proceedings 2016 University-Industry Interaction Conference: Challenges and Solutions for Fostering Entrepreneurial Universities and Collaborative Innovation (p. 98-109). Amsterdam: UIIN

Junker, C. (2016). Erfolg mit konsistenten Partnern. Wiesbaden: Springer Gabler.

Günther, N., Junker, C. & Riemenschneider, F. (2015). Übergreifender Vergleich der Anwendungsfälle der CXP-Methode. In: Becker, J., Bernhold, T., Knackstedt, R., & Matzner, M. (Hrsg.), Planung koordinierter Wertschöpfungspartnerschaften – Der Cooperation Experience-Ansatz (S. 453-462). Heidelberg: Springer.

Koers, J., Bernhold, T. & Junker, C. (2015). Umsetzung des Referenzmodells am Beispiel Integraler Planung. In: Becker, J., Bernhold, T., Knackstedt, R., & Matzner, M. (Hrsg.), Planung koordinierter Wertschöpfungspartnerschaften – Der Cooperation Experience-Ansatz (S. 333-362). Heidelberg: Springer.

Junker, C. (2015). PUSH Canvas – Schritte im Transformationsprozess zum Anbieter von Produkt-Service-Kombinationen, In: Münsterland e.V. (Ed.), PUSH Münsterland Handbuch – Mit Produkt-Service-Kombinationen zum Erfolg (S. 2-52). Greven: Münsterland e.V.

Büdding, B., Junker, C. & Matzner, M. (2015). Hybride Wertschöpfung im Zukunftsland (Projektbericht Regionale 2016).

Junker, C. (2014). Konsistenz als Auswahlkriterium für Kooperationspartner erfolgreicher Partnerschaften - Empirischer Nachweis und Methode Consistency Map. Münster: Universitäts- und Landesbibliothek Münster.

Petzold, N., Junker, C. & Riemenschneider, F. (2014). Hybrid Value Creation as a strategic response to Disruptive Change – The case of Amazon’s Kindle. In: T. Baaken & J. Teczke (Eds.), Managing Disruption and Destabilisation (p. 235-244). Cracow-Münster: Cracow University of Economics.

Baaken, T., Mager, B., Junker, C. & Hertz, A. (2013). Join to create - Hybride Wertschöpfung durch Partnering (Projektbericht BMBF).

There are workshops and presentations about our projects regularly, please do not hesitate to contact us if you would like to visit us at the next opportunity.


For more information, please contact:

Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences

+49 (0) 251 83-65690

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