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June 24, 2018
Cross-disciplinary and international teams create the future city of Matosinhos, Portugal

June 24, 2018
UIIN conference in London brings over 500 passionate delegates together

Balzhan Orazbayeva, MA

Balzhan Orazbayeva, MA
Academic Researcher
PhD Candidate

+49 (0) 251 83-65597

Short bio

Affiliated with the Science-to-Business Marketing Research Centre (S2BMRC) at Münster University of Applied Sciences (MUAS) in Germany, Balzhan Orazbayeva researches university-business collaboration and knowledge transfer processes. She is a researcher in the consulting project for the European Commission (DG Education and Culture), implementing the largest European study in the area of university-business collaboration. Balzhan also coordinates industry projects executed by students as part of International Marketing and Strategic Marketing modules at MUAS.

Combining thinking in political terms with the willingness to understand how cross-cultural differences affect human´s behaviour on different levels, Balzhan is not only passionate about how higher educational institutions build relationships with the private sector in different countries, but also how interaction process between carriers of different cultures on individual level takes place. Her research interests include university-industry relationships, knowledge management and transfer, cross-cultural communication and intercultural competence.

Balzhan is also a doctoral candidate and focuses in her PhD on cultural differences across different countries in terms of university-business collaboration. She holds a Bachelor degree on International Relations in a field of political and social sciences from German-Kazakh University (DKU) in Almaty, Kazakhstan. In addition, she holds a Master degree on Integrative Project Management from International Institute (IHI) Zittau, a central academic unit of Dresden University of Technology (TUD) in Germany.

Presentations (3)

Orazbayeva, B. (2016): Invited speaker at the session for “Inter-Disciplinary Communication”, 20th World Multi-Conference on Systemics, Cybernetics and Informatics: WMSCI 2016, Orlando, Florida, United States.

Orazbayeva, B. (2016): Intercultural Knowledge Transfer, 20th World Multi-Conference on Systemics, Cybernetics and Informatics: WMSCI 2016, Orlando, Florida, United States.

Baaken, T.; Orazbayeva, B. (2016): How to get Universities closer to Markets. Communication is shouting - Marketing is listening, Science Conference between North Rhine-Westphalia and the Russian Federation, Münster, Germany.


For more information, please contact:

Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences

+49 (0) 251 83-65690

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