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June 24, 2018
Cross-disciplinary and international teams create the future city of Matosinhos, Portugal

June 24, 2018
UIIN conference in London brings over 500 passionate delegates together

Neele Petzold, MA

Neele Petzold, MA
Academic Researcher
PhD Candidate

+49 (0) 251 83-65594

Short bio

Since 09/2016 PhD Candidate, Münster University of Applied Science and VU Amsterdam
Focus: „Society in Transition: Mastering Change in Societies driven by Innovation“
03/2014 – 06/2016 Master of Arts, Münster University of Applied Science
"International Marketing and Sales" Focus: Sustainable Management, E-Commerce, Big Data, Data-Mining and Innovation Management
07/2010 – 02/2014 Bachelor of Arts, Münster University of Applied Science and University of Portsmouth, UK
Double Degree "European Business Programme" Focus: Operative Marketing, International Marketing Analysis and Strategy, Project Management
08/2000 – 06/2009 Abitur Kippenberg Gymnasium, Bremen
Major: English, History
08/2006 – 01/2007 Howe Sound Secondary School, Squamish, Canada
Exchange Programme
Professional Career
Since 09/2016 Research Associate, Münster School of Business & Science-to-Business Marketing Research Center
Focus: „Society in Transition: Mastering Change in Societies driven by Innovation“
09/2015 – 03/2016 Working Student, tesa SE, Hamburg
International new media management for tesa consumer
03/2015 – 09/2015 Intern, tesa SE, Hamburg
Internationales market management & trade marketing for tesa consumer, DIY
11/2013 – 07/2014 Research Assistant, Science-to-Business Marketing Research Centre, Münster University of Applied Science
Hybrid value creation through partnering
02/2013 - 08/2013 Intern, Bonsai Market Research, Bonsai GmbH, Bremen
Research in the business units pharma- and FMCG customers
11/2009 - 02/2010 Intern, Mercedes-Benz, Hannover, Daimler AG
Sales & Mercedes-Benz CharterWay
11/2009 - 02/2010 Intern, LLOYD Shoes GmbH, Palma de Mallorca
Sales & warehouse operations

Publications (2)

Conference papers (2)

Schmidt, A.; Petzold, N.; Landinez, L. (2017): MANAGING DISRUPTIVE INNOVATIONS - UNDERSTANDING THE INTERDEPENDENCE OF FACTORS SHAPING THE PROCESS OVER TIME”, in: Proceedings: 18th International CINet Conference: Digitalization and Innovation: Designing the organization of the future, pp. 722-726

Schmidt, Alexander; Petzold, Neele; Junker, Christian (2016): "Partnering in Times of Disruptive Change" to be presented at the International Conference on Studies in Humanities and Social Sciences

Presentations (2)

Petzold, N.; Kets, J.; Kurzhals, K. (2017): Evidencing dynamic capabilities: a review on qualitative research studies, SKM Conference Berlin., Berlin, Germany.

Petzold, N.; Landinez, L.; Baaken, T. (2016): Disruptive Innovation as a Process. A Systematic Review, 9th Process Symposium Workshop, Kos, Greece.


For more information, please contact:

Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences

+49 (0) 251 83-65690

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