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Sue Rossano Rivero, MA

Sue Rossano Rivero, MA
Academic Researcher
PhD Candidate


+49 (0) 251 83-65599


Short bio

Sue Rossano-Rivero is currently a researcher at the Science-to-Business Marketing Research centre from Münster University of Applied Sciences (MUAS). She coordinates research projects based on knowledge alliances between the industry and the university. She is also a lecturer in marketing at Münster university of Applied Sciences (MUAS)

Sue holds a Bachelor degree from Northwood University in Michigan (USA) on International business and economics. She holds a master’s degree in Electronic Commerce from the Graduate School of Business from Tec de Monterrey (México) and she is currently a doctoral candidate at Vrije Universiteit in Amsterdam . Her PhD project is focused on the entrepreneurial behaviour of academics.

International Projects


2010-2011
• Director of the multicultural education program at Tec de Monterrey Campus Toluca (México).

2014
• Coordinator of the UniTransfer Executive Training Course for managers in technology transfer positions of Higher Education Institutions in México and Central America.

2014
• Project manager for d-PoLiTaTE , a project from the European commission under its line of projects ALFA III developing the course content for the topics in technology transfer and science-to-business marketing.

2015
• Currently, project manager for Lead 3.0, a project on knowledge alliances between university and business for developing strategic skills for e-Leadership.

Publications (18)


Books (2)



Baaken, Thomas; Rossano Rivero, Sue (2016): Entrepreneurship in Latin America. ISBN (print): 978-3-938137-83-3 buchdruck.de, Berlin.

Badillo-Vega, R.; Galán-Muros, V.; Raesfeld, L.; Baaken, T.; Rossano Rivero, S.; Villarreal-Castro M. (2015): „Change to Success: Case Studies of Latin American Universities on Solutions for Promoting Innovation in Knowledge and Technology Transfer“, Waxmannn, Münster


Journal papers (3)



Baaken, Thomas; Rossano Rivero, Sue; von Hagen, Friederike; Davey, Todd; Meerman, Arno (2016): University-Business Cooperation and Entrepreneurship at Universities – An Empirical Based Comparison of Poland and Germany, 'Optimum. Studia Ekonomiczne', ‘Optimum. Studia Ekonomiczne’, Vol. 77, No. 5, pp. 3-26. (ISSN 1506-7637 http://optimum.uwb.edu.pl) DOI: 10.15290/ose.2015.05.77.01

Rossano Rivero, S.; Meerman, A.; Kesting, T.; Baaken, T. (2016): The Relevance of Problem-Based Learning for Policy Development in University-Business Cooperation, European Journal of Education (ISSN print: 0141-8211 ISSN Online: 1465-3435) DOI: 10.1111/ejed.12165

Davey, T.; Rossano Rivero, S.; van der Sijde, P. (2015): Does context matter in academic entrepreneurship? The role of barriers and drivers in the regional and national context. The Journal of Technology Transfer, 1-26.


Book chapters (5)



Baaken, T.; Davey, T.; Rossano Rivero, S. (2016): Marketing — Making a Difference for Entrepreneurial Universities. In Making a Difference Through Marketing (pp. 247-265). Springer Singapore.

Baaken, T., Kiel, B., Rossano Rivero, S.; Baaken, M.; Maas, G. (2016): Competencies in Entrepreneurship: Teaching Entrepreneurship in Higher Education from a New Angle in "Handbook of Research on Social Entrepreneurship and Solidarity Economics"

Baaken, T.; Rossano Rivero, S. (2016): Academic Entrepreneurship: A science-to-Business Marketing Perspective. In: La transferencia de conocimiento y tecnología en un contexto internacional: Experiencias del Programa Intensivo de Gestores en Transferencia Internacional (GeTIn) [Knowledge- and Technology Transfer in an international context: experiences from GeTIn] Mexico City: UAEH. 2016.

Baaken, T.; Rossano Rivero, S. (2016): Entrepreneurship in Latin America: A closer look to alternative approaches to foster innovation and entrepreneurship in the region. In: Entrepreneurship in Latin America, pp.13-21. buchdruck.de, Berlin

Rossano Rivero, S.; Baaken, T.; Badillo-Vega, R. (2015): Issues in Knowledge and Technology Transfer in Latin America. In: Change to Success: Case Studies of Latin American Universities on Solutions for Promoting Innovation in Knowledge and Technology Transfer, pp. 23-33


Conference papers (7)



Rossano Rivero, S. & McLuskie, P. (2016): Soft e-leadership skills, hard learning in Europe. EAIE Conference 2016, Liverpool, England.

Rossano Rivero, S; Kesting, T. & Wakkee, I. (2016): Networking style of academics and entrepreneurial education. HTSF Conference on Technology Based Entrepreneurship, Liverpool, England.

Rossano Rivero, S; Kesting, T. & Wakkee, I. (2016): The role of networking style of academics with respect to their entrepreneurial behaviour. University-Industry Interaction (UIIN) Conference 2016, Amsterdam, The Netherlands.

Davey, T.; Rossano Rivero, S.; & van der Sijde, P. (2015): Academic entrepreneurs see things differently - An analysis of barriers, drivers and incentives facing European academic entrepreneurs., University-Industry Interaction (UIIN) Conference 2015, Berlin, Germany.

Rossano Rivero, S.; Meerman, A.; Kesting, T.; Baaken, T. (2015): University-business Cooperation in Advanced Problem-Based Learning: Developing transversal skills among undergraduate students, HTSF Conference on Technology Based Entrepreneurship, Groningen, The Netherlands.

Rossano Rivero (2015): Entrepreneurial Thinking and Acting Through PBL, Symposium “Next step into the future on entrepreneurship education”, Berlin, Germany.

Rossano Rivero, S. (2014): Academic Intrapreneurship as an Antecedent for Academic Entrepreneurship, Science-to-Business Marketing Conference, Zürich, Switzerland.


Reports (1)



Galán-Muros, Victoria; Davey, Todd; Meerman, Arno; Rossano Rivero, Sue; Silva, Pedro (2013): The State of University-Business Cooperation in Portugal. Science-to-Business Marketing Research Centre, apprimo and UIIN, Amsterdam (The Netherlands). ISBN: 978-94-91901-01-0

Presentations (4)

Rossano Rivero, S. (2015): Entrepreneurial Thinking and Acting Through PBL, Symposium “Next step into the future on entrepreneurship education”, Berlin, Germany.

Davey, T.; Rossano Rivero, S.; & van der Sijde, P. (2015): Academic entrepreneurs see things differently - An analysis of barriers, drivers and incentives facing European academic entrepreneurs., University-Industry Interaction (UIIN) Conference 2015, Berlin, Germany.

Rossano Rivero, S.; Meerman, A.; Kesting, T.; Baaken, T. (2015): University-business Cooperation in Advanced Problem-Based Learning: Developing transversal skills among undergraduate students, HTSF Conference on Technology Based Entrepreneurship, Groningen, Netherlands.

Rossano Rivero, S. (2014): Academic Intrapreneurship as an Antecedent for Academic Entrepreneurship, Science-to-Business Marketing Conference, Zürich, Switzerland.

Contact


For more information, please contact:


Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences


+49 (0) 251 83-65690
Email


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