Home    Newsletter & media    Login    Contact
January 22, 2018
Professor Baaken appointed as external examiner at two Ph.D. defense at VU

December 15, 2017
Findings from the Largest Study on University-Business Cooperation in Europe Launched in Brussels

The Future Challenges of Higher Education Institutions – foresight to 2030

January 14, 2016

MOOCs, distance learning, blended learning, individualisation of degrees and globalisation of study programs, governmental tenders for educational courses etc.. The students of Master in International Marketing & Sales analysed the, created scenarios, developed concepts and business models for HEIs future. A strategic project.

The task has been raised by the University’s Vice President for Teaching and Learning Affairs and Internationalisation Prof. Dr. Frank Dellman and the dean’s office represented by Prof. Dr. Klaus Schulte, Vice Dean.

Prof. Dr. Urich Balz, Director of European Business Programme, stated: „HEI will face new challenges and need a range of new business models. Thus the results of the study are of value to this University and others.” Prof. Dr. Thilo Harth, Scientific Director of “Wandelwerk Centre for Quality Assurance”, was deeply impressed not only by the contend but also of the way of presenting: „I very much enjoyed the way of demonstrating new ways of learning and teaching, involving new technologies and external experts as well as new concepts to make attendees experience the formats.”

Experiencing the anonymity of distance learning.

13 Students of the Master course MIMS, last row from right: Prof. Thomas Baaken, Prof. Ulrich Balz, Prof. Thilo Harth, Prof. Klaus Schulte (5.)


For more information, please contact:

Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences

+49 (0) 251 83-65690

Learn more about us

Our 2015 brochure
in English

Key initiatives

The State of University-Business Cooperation
Our project, our portal

S2B publication list
Browse through our publications
© Science-to-Business Marketing Research Centre Legal notice