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Professor Baaken appointed as external examiner at two Ph.D. defense at VU

UIDP Executive Director, Anthony Boccanfuso, visits S2B Marketing Research Centre

October 14, 2013

On October 14th Tony Boccanfuso from the University-Industry Demonstration Partnership (UIDP), United States, visited the Science-to-Business Marketing Research Centre at Fachhochschule Münster. Tony Boccanfuso attended last year’s Science-to-Business conference in Amsterdam, and came over to Europe to exchange ideas on University-Industry Collaboration, Science Marketing and other current topics with the Science-to-Business Marketing team.

With a trend towards more partnership focused activities in the United States, Tony Boccanfuso showed a high interest in the research the Science-to-Business Marketing team has completed over the past 10 years, amongst which the University-Business Collaboration Study for the DG Education & Culture and the Framework 7 project: TechAdvance. As Professor Baaken indicated "Both organisations show a large interest in the research and development of University-Industry Partnerships and have a long history in this area". Tony gave an insight in the current developments in the United States, which led to a discussion on different forms of potential collaboration between the Science-to-Business Marketing Research Centre, its spin-off the University Industry Innovation Network (UIIN) and the UIDP.

All organisations involved have shown a high interest to further developing the relationship through support of each other’s activities and sharing research results and reports.


For more information, please contact:

Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences

+49 (0) 251 83-65690

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