Home    Newsletter & media    Login    Contact
January 22, 2018
Professor Baaken appointed as external examiner at two Ph.D. defense at VU

December 15, 2017
Findings from the Largest Study on University-Business Cooperation in Europe Launched in Brussels

Welcome to Tomorrow´s Land!

December 06, 2016

Copenhagen, 05.12.2016 – 06.12.2016

On December 5th and 6th 2016 an international consortium met for a kick-off meeting in Copenhagen for “Tomorrow´s Land” Erasmus+ project. Tomorrow’s land is an intentional action by six European partners to design the future of social innovation in the collaborative economy. During the next 24 months, project partners will explore and map the topography of Tomorrow´s Land to empower future social innovators fully capable of influencing and contributing to the society development. The meeting included the participation of partners coming from Portugal, Italy, Latvia, Denmark and Germany.

The event was hosted by Danish partner Bespoke, a strategic foresight and design thinking firm based in Copenhagen. Together with Münster University of Applied Sciences (MUAS), represented by S2BMRC research associates Balzhan Orazbayeva and Sandra Hasanefendic, Nicolas Arroyo and Martin Dyrman, Bespoke representatives, introduced the outline of the first project intellectual output “Strategic Foresight”. As part of the meeting Bespoke and MUAS conducted a creative workshop aiming to develop a better sense of the context and possibilities of a social innovation in collaborative economy. As a result of the workshop, the partners have co-created a scope wheel through brainstorming on topics related to the defined subject, which will be further utilized in the creative research process guided by Bespoke and MUAS to deliver a Strategic Foresight into the future of social innovation in the collaborative economy.

From left to the right: Nicolas Arroyo (Bespoke), Balzhan Orazbayeva (S2BMRC), Sandra Hasanefendic (S2BMRC), Martin Dyrman (Bespoke)


For more information, please contact:

Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences

+49 (0) 251 83-65690

Learn more about us

Our 2015 brochure
in English

Key initiatives

The State of University-Business Cooperation
Our project, our portal

S2B publication list
Browse through our publications
© Science-to-Business Marketing Research Centre Legal notice