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Balzhan Orazbayeva presents the “UniversityTransfer 3.0” Program at the educational conference in Kazakhstan

October 07, 2016

Astana, Kazakhstan

The educational conference BARCEF (Bolashak Alumni Reunion Conference and Education Fair), organised by the Ministry of Education and Science of the Republic of Kazakhstan in the capital city Astana, annually brings together more than 60 representatives of leading world and Kazakhstani universities, a number of reputable international experts in the field of higher education, as well as more than 4 000 students from all over Kazakhstan.

Balzhan Orazbayeva, affiliated with the Science-to-Business Marketing Research Centre (S2BMRC), represented at the Conference in Astana Münster University of Applied Sciences (MUAS) and held a presentation on “UniversityTransfer 3.0” strategy and program, a new level and professional knowledge transfer development program designed at the MUAS. The program aims to support HEIs around the globe in developing the required strategies for creating partnerships, services and exploitation-oriented transfer strategies and structures (UniversityTransfer 3.0). It has been developed in MUAS together with S2BMRC and launched on the UIIN Conference in 2015 in Berlin.

As a part of her visit, Balzhan was invited to present the program at the Almaty Management University (Almaty). During the meeting with the Rector of the University, the Head of the International Development Department, the Head of the Entrepreneurship Centre, Balzhan had an opportunity to present the concepts of knowledge and technology transfer facilitated by MUAS and the Science-to-Business Marketing Research Centre and discuss with the Kazakh colleagues the topics of the agenda for a potential collaboration between MUAS and the Almaty Management University.

For more information click here

Transfer 3.0: Click here for the Conference Brochure

Transfer @ MUAS: Click here for information on the Transferagentur

S2BMRC: www.science-marketing.com


For more information, please contact:

Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences

+49 (0) 251 83-65690

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