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May 22, 2018
Addressing students’ needs as part of a learning experience

April 27, 2018
11th PhD Workshop together with VU Vrije Universiteit Amsterdam with distinguished guest speaker from Adelaide Uni

Background & history

Münster University of Applied Sciences was successful for years in acquiring great amounts of third-party funding due to a successful usage of marketing strategies, concepts, models and measures. Thomas Baaken was appointed as Vice Rector Research and Technology Transfer and applied the concept of marketing to the university's research and technology transfer activities. Because of this exceptional performance in getting money for projects and research results from companies and non-profit organisations the Ministry of Science of the Federal State of North Rhine-Westphalia decided to fund the Science-to-Business Marketing Research Centre as one of the major projects for 3 years, aiming at gaining more and structured knowledge on how research projects between universities and companies can work and to share this knowledge with other universities and research institutions in order to increase their third-party funding levels from commercial projects.

Key milestones in our history include:

  • Foundation of the centre
  • Award received from Stifterverband für die Deutsche Wissenschaft
  • The centre's technology assessment tool TechAdvance™ commercialised globally


For more information, please contact:

Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences

+49 (0) 251 83-65690

Learn more about us

Our 2015 brochure
in English

Key initiatives

The State of University-Business Cooperation
Our project, our portal

S2B publication list
Browse through our publications
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