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Science-to-Business Marketing Research Centre at ICERI 2017

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Battling the Dragons – Student Innovation Challenge

S2BMRC launched conference on „Entrepreneurial Thinking and Acting in Creative Media Industries“ in Cologne, Germany

November 26, 2015

Following a two day train-the-trainer workshop, the Science-to-Business Marketing Research Centre organised it's 14th Science-to-Business Marketing Conference in Cologne, Germany. The event was a thematic conference on „Entrepreneurial Thinking and Acting in Creative Media Industries“. With participants coming from eight countries, it enabled participants to listen to keynote speeches, individual presentations, share their opinion in an open panel discussion, and to engage with other participants during various networking breaks and the pre-conference get-together.

The conference was part of CIAKL II (Cinema and Industry Alliance for Knowledge and Learning) project, funded under the Erasmus+ Knowledge Alliances programme of the European Commission.

Next to Prof. Thomas Baaken who gave a keynote speech, and Dr. Thorsten Kliewe who presented the results of the CIAKL II project, Arno Meerman and Mihai Melonari delivered presentations on the S2BMRC’s Le@d project, respectively on entrepreneurship education concepts implemented at Münster University of Applied Sciences‘ School of Business.

More information on the event can be found at:



For more information, please contact:

Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences

+49 (0) 251 83-65690

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