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Science-to-Business Marketing Research Centre at ICERI 2017

November 14, 2017
Battling the Dragons – Student Innovation Challenge

S2BMRC delivers key content to 2015 UIIN Conference

June 26, 2015

From 24.-26. June 2015 the 3rd UIIN Conference on University-Industry Interaction took place in Berlin. UIIN is a spin off of the Science-to-Business Marketing Research Centre (S2BMRC) in Münster. Thorsten Kliewe (Chairman of UIIN) and Arno Meerman (CEO of UIIN) are both key scientists at S2BMRC, which is partner of the conference.

353 participants from 49 countries attended the network event.

Besides a number of key notes speakers from industry and academia (e.g. Dr. Natascha Eckert, Department Head University and Research Cooperation at SIEMENS; Dr. Manfred Meier, Head of the department “University Cooperation” at AutoUni of Volkswagen AG and Dr. Lena Christiaans, Head of Corporate Employer Branding at Henkel) six staff members of S2BMRC presented their papers on the conference:

Thomas Baaken
The STP-Strategy - Segmenting, Targeting, Positioning - in the Marketing of Science

Todd Davey, Linda van de Burgwa
An exploration of the creation and flow of knowledge involving universities

Victoria Galán Muros
Policies to navigate from university to industry

Todd Davey, Sue Rossano
Academic entrepreneurs see things differently - An analysis of barriers, drivers and incentives facing European academic entrepreneurs

Tobias Kesting, Bernd Wurth
The Potential Of Technology Transfer Offices As Coordinators And Drivers Of Academic Entrepreneurship Activities

Carolin Plewa
An Experimental Approach to Investigating the Image Effects of University-Business Collaboration

For more information on the conference, please visit:


For more information, please contact:

Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences

+49 (0) 251 83-65690

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