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Science-to-Business Marketing Research Centre at ICERI 2017


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Prof. Dr. habil. Dr. h.c. mult. Janusz Teczke from Cracow University of Economics visited the Science-to-Business Marketing Research Centre in Münster



December 15, 2013

Just arriving from famous Astana Economic Forum in Kasachstan Prof. Teczke from Uniwersytet Ekonomiczny w Krakowie, Poland, brought a number of initiatives and approaches to combine with the Science-Marketing knowledge and models.
Professor Teczke also intended to get an update in the activities on recent research outcomes of the S2B Team and the actual network of the Centre. Prof. Teczke and Prof. Baaken agreed on further collaboration in research and EU project applications between Cracow University of Economics and Münster University of Applied Sciences. The two universities are actually aiming for projects on “Disruptive Change” in economy and technology. Due to short cut deep and heavy system changes companies and universities more and more face totally new and unforeseen situations. Those disruptive changes will have a substantial influence on future wealth of societies. The projects deliver models, tools and instruments, not only how to overcome those problems but also how to make use of them to strengthen business positions. Target countries are the eastern European states in context of SMEs.

A joint publication is intended.

Picture
Prof. Dr. habil. Dr. h.c. mult. Janusz Teczke (Cracow University of Economics, left), Prof. Dr. habil. Thomas Baaken (S2B Research Centre, right)

Contact


For more information, please contact:


Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences


+49 (0) 251 83-65690
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