Home    Newsletter & media    Login    Contact
November 17, 2017
Science-to-Business Marketing Research Centre at ICERI 2017

November 14, 2017
Battling the Dragons – Student Innovation Challenge

Sue Rossano-Rivero and David Serbin present current research on soft e-leadership skills at Europe's largest higher education conference: EAIE 2016, Liverpool.

September 15, 2016

Within the framework of this year's conference theme 'Imagine...' as international educators, have a dream of a higher education that transcends national borders, nurtures global citizens and moves us closer to freedom, equality and peace around the world; a panel presentation entitled: Soft e-leadership skills, hard learning in Europe was delivered together with Dr. Christophe Terrasse and Jean-Baptiste Maillard from the EFMD and Peter Mcluskie from Coventry University. The session exposed the results of a pan-European survey conducted by a consortium of universities and companies among teachers, trainers, students and managers to evaluate their needs in terms of soft e-leadership skills and the capacities of the higher education institutions (HEIs) to meet this demand.

Participants of the audience prised the student centred approach taken to build an e-learning offer, that proposes operational recommendations to HEIs and trainers on how to teach these e-leadership skills, taking full advantage of innovative delivery channels and building communities of practice among trainers, students and managers.

*The European Association for International Education (EAIE) Conference, celebrated in Liverpool this year, is considered to be the largest higher education conference with more than 3,000 participants around the world.

For more information click here


For more information, please contact:

Prof. Dr. Thomas Baaken
Managing Director of the Research Centre "Science Marketing"

Professor in Technology Marketing and B-to-B Marketing at Münster University of Applied Sciences

+49 (0) 251 83-65690

Learn more about us

Our 2015 brochure
in English

Key initiatives

The State of University-Business Cooperation
Our project, our portal

S2B publication list
Browse through our publications
© Science-to-Business Marketing Research Centre Legal notice